Joey and Company, LLC works with businesses, private groups, and athletes to sharpen strategy and improve outcomes. We help clients structure better opportunities, make stronger decisions, and move with clarity in complex situations. Our focus is smart planning, practical guidance, and support that helps each venture grow the right way.
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What We Do
Joey and Company works across several arenas, bringing strategy, access, and practical support to ventures that need more than basic consulting. Our work spans business growth, private groups, family offices, athletes, and consumer brands, giving each client the benefit of strong relationships and clear direction without the weight of a large firm.
How We Support Your Ventures
Access
We connect clients with the right people, groups, and opportunities. This is where deal flow starts. Our reach works much like a single family office, giving you introductions and alignment that actually move things forward without implying anything we are not licensed to do.
Structure
We support clients in shaping smarter approaches around tax minded planning and organizational needs. Nothing formal or advisory, just practical guidance that helps you make informed decisions and stay ahead.
Creation
For consumer brands, especially in beauty and lifestyle, we support the development of concepts and directions that make sense in the real market. This includes Bad Mermaid, where creative vision and business strategy come together with intention.
Strategy
We help businesses, family offices, private groups, and athletes think through complex moves and organize their priorities. You get straight direction on how to structure opportunities, plan growth, and avoid noise.
Growth
We help ventures position themselves for stronger opportunities. This includes preparing materials, strengthening narratives, and making sure the right people understand the value of what you are building, without ever crossing into regulated activity.
